Meet Our New Logo

Since Tracey's inception, we have prided ourselves in our collection of funtion-forward bags that could fit easily into our user's daily routines. We hope that our logo also represents our commitment to empowering people's live through products that compliments their lives, with a touch of unique simplicity

The 1st iconic compartment bag.

In 2022, our Urban Lady Tote Plus has been awarded by The Malaysia Book Of Records for having the most number of compartments in one bag. This recognition reflects our commitment to innovation and practicality.

Where It All Began

Tracey’s story began when our founder, Johnson, noticed his wife rummaging through her handbag she was looking for something. As someone who has to juggle multiple roles in a day, she wanted a bag that was suitable for her work and off-work routines.